We're excited to announce a major addition to the Renormalize platform: a powerful, flexible Time Tracking Systemdesigned specifically for modern, remote-first teams.

With this release, Renormalize takes another step toward becoming the most comprehensive performance and productivity management tool for tech companies—combining time tracking, KPI measurement, reporting, and gamification all in one place.

⏱️ Why Time Tracking Matters in 2025

In today’s hybrid and remote work environment, visibility and clarity are more important than ever. That’s why we’ve built our time tracking feature to be accurate, respectful, and insightful—not intrusive.

Think of it like Time Tracking, but fully integrated with performance analytics, real-time KPIs, and a motivational layer through our gamification system.

✅ What Renormalize Time Tracking Can Do

With Renormalize’s time tracking feature, you can now:

• Track active time per employee across all tasks and tools
• Identify inactive periods and total idle time
• Spot usage of non-priority apps or websites
• Monitor time spent on problem-solving (via task engagement + context switching)
• Take optional screenshots of user activity at intervals you define
• Set inactivity thresholds to flag when engagement drops below acceptable levels

You get a full breakdown of how time is spent, across individuals and teams.

📊 New Reports to Level Up Your Insights

We’ve added an entire suite of time-based analytics reports to help you make data-driven decisions:

• Time Distribution Report – See how time is split between tasks, clients, bugs, and internal work
• Software Utilization Report – Understand which tools are actually being used
• Unproductive Applications Report – Spot non-work distractions before they become habits
• Time Progression Report – Track time activity across hours, days, and weeks
• Shift Register Report – Monitor attendance and logged time consistency

Each report is filterable by team, role, and individual—so you can zoom in where it matters.

⚙️ Simple Setup, Smart Controls

Getting started is easy:

1. Set your organization-wide rules
   Define how often you want activity screenshots, what counts as “inactive,” and which apps are considered non-work.
2. Customize for different roles
   Set different levels of visibility or flexibility for teams like engineering, marketing, or design.
3. Monitor with context
   You’ll see time metrics alongside KPIs and goals—so it’s never just about minutes, but about meaningful outcomes.

We know that no one is 100% active all day—and that’s OK. Our system highlights trends, not punishments. It helps you balance active vs. low-activity time, and keep it healthy.

🌟 Still Employee-Friendly

Unlike cold, surveillance-style time trackers, Renormalize remains a motivational tool. Employees don’t just get monitored—they get goals, recognition, and rewards through:

• Custom KPIs
• Gamified achievements
• Team leaderboards & progress tracking

This system builds trust and engagement, not fear or fatigue.

💡 Real Use Case: Identifying Burnout Before It Hits

A mid-sized SaaS company noticed an uptick in missed deadlines and inconsistent code quality from one of their highest-performing developers. The team lead assumed it was just a temporary dip, but decided to take a closer look using Renormalize’s Time Tracking and Software Utilization reports.

The data told a different story:

• The developer was logging long, irregular hours with very little actual productive time in core tools.
• Unproductive Applications Report showed extended periods on news sites and messaging apps.
• The Time Progression Report revealed the developer was often working late into the night and early mornings—without matching output.

It wasn’t a performance issue—it was early signs of burnout.

Thanks to the insight, the manager had a conversation with the employee, rebalanced the workload, and encouraged a more structured schedule. Within three weeks, the developer’s engagement improved, delivery timelines normalized, and team morale got a quiet boost from seeing leadership take burnout seriously.

Renormalize helped the team act early—before productivity, well-being, or retention took a real hit.

👀 Try It Out

Whether you're scaling fast, managing a remote team, or simply want better visibility into how your time translates to value—Renormalize’s Time Tracking System is built for you.

If you're already a customer, it's available now in your dashboard. If not—book a demo and see how Renormalize brings together performance, time, and team alignment like no other tool on the market.